About Us

‘Quality, fit, style’ – Belinda’s founding principles that still stay true to this day.

Uncomplicated and understated designs, Belinda Robertson offers an elegance that stands the test of time.

our story


With a small sketch book and some Scottish gumption, Belinda Robertson set out to make cashmere cool, launching her eponymous brand.

Quite the rabble rouser, Belinda quickly makes her name within the knitwear sector with daring designs like her infamous cashmere knickers. Cashmere has never been so cheeky.


Belinda, the UK’s ‘Queen of Cashmere’, opens her first boutique in Belgravia.

Belinda’s hard work does not go unnoticed by the industry as she begins to earn awards and accolades. The real jewel in our cashmere crown is Belinda’s OBE in 2001 for her service to the textile industry. And her honorary Fellowship with JK Rowling.

Belinda’s following continues to grow adding style icons like Victoria Beckham, Helen Mirren, Madonna, Sharon Stone, and Oprah Winfrey to her fan base.

Never afraid to take a risk, Belinda Robertson is one of the first fashion brands to launch an ecommerce site while also introducing mail order catalogues.


Returning to the brand’s roots, Belinda Robertson opens its Dundas Street store in Edinburgh with help from Princess Anne.

Belinda’s skills and savoir faire are in demand as she’s appointed to several industry boards and organisations many of which she remains on to this day.

Belinda Robertson launches a completely bespoke service with the Cashmere Lounge making couture styles available in more than 120 colours.

Through Belinda’s extensive travelling, and experience in all things luxury knitwear, she launches a new Luxe Jersey line – a beautiful knitted fabric that is perfect for the demands of modern life.


Sensing a change in the industry, Belinda decides to close her brick and mortar locations as their leases expired and begins selling online exclusively.


Responding to demand from loyal clients for quality knitwear, Belinda decides to revive the brand appointing Olivia Dowie as CEO. As the brand enters a new stage, Belinda remains on board as Creative Director.

our values

The Belinda Robertson Promise

At Belinda Robertson, we pride ourselves on offering the highest quality knitwear in sleek and sophisticated silhouettes, as well as an industry-leading after sales service to extend the life of our garments. We promise that our jumpers will look great for as long our timeless designs endure.

We understand that there’s little sense in offering styles that will stand the test of time if can’t say the same for our garments. Offering top quality, durable knitwear and jersey requires commitment at every stage of production and we refuse to compromise.

We are luxury knitwear experts who have been at the forefront of the industry for decades. We’re passionate about our product from sourcing, production, to care and repair services. We promise that your first Belinda Robertson purchase will be the beginning of a beautiful friendship.

We’re perfectionists. Our design team works tirelessly to ensure that the fit, design, and styling of every garment is flawless. It’s all in the detail, from the obvious stitching down to the length of the hem. You can trust us to get it right. Every jumper. Every time.

Respect is at the heart of everything we do. We are committed to maintaining a respectful relationship with our partners, employees, and the environment.

journey of a jumper

For Belinda Robertson, offering the softest, highest-quality knitwear starts at the source. We only use only the finest fibres from Mongolia collected using gentle combing methods to preserve their texture. You’ll feel as good as you look in a Belinda Robertson jumper.

We work exclusively with expert spinners to make luxurious yarns and choose colours that naturally enhance the beauty of our yarn. It really gets our goat when brands are wasteful so we only order, spin, or dye what we’re certain we’ll use.

Truly living a town and country lifestyle, Belinda draws inspiration from her adventures in the north of Scotland, the hustle and bustle of London, and the slopes of Verbier. Belinda takes detail from everything she sees and reimagines them into her own designs, bringing innovation and style to her collections. Every item is carefully considered, sketched and tested to ensure that it meets her demands for fit, styling, and quality.

know your yarn

It’s no secret that we love cashmere. It is the finest, most luxurious yarn in the world. These super soft fibres are collected only once annually from the undercoat of cashmere goats with the cream of the crop coming from under the goat’s belly and from baby goats under a year old. Not only is it super soft, cashmere is produced in very small quantities and requires a long and detailed production process, that we only trust to the experts, making it one of the most highly-prized, and therefore most expensive, yarns in the world.

Merino sheep are one of the world’s most ancient and toughest breeds. Their fleece allows them to endure temperatures from 35 degrees to 20 below zero. What’s their secret? Merino is technically active, meaning that it understands how to regulate temperature by switching between its own hot and cool settings as needed. With this level of versatility, it’s no wonder Merino is the go-to yarn for luxury sports wear. You’ll be pleased to hear that all our Merino is mulesing free.

Cashmere plays well with others and sometimes we use it alongside another fibre to give it a little boost. By adding cashmere to a standard wool blend, we can make our favourite silhouettes a bit more versatile.
For some extra luxury, we also mix our cashmere with silk. While equally soft, cashmere can’t compete with silk’s strength. Together, they create a blend that’s as strong as it is luxurious.

We’ve spent many years developing our Luxe Jersey Line to achieve the quality synonymous with our brand. Using our knitwear knowledge, we’ve developed a fabric that brings our designs to life at a weight that will fit and wear well. Every jersey silhouette is designed to drape over the body skimming but not clinging to your figure - turning heads and making you feel confident. Our Luxe Jersey collection is incredibly soft and makes the perfect layer underneath any of our jumpers if you have sensitive skin. Smart enough for cocktails but pyjama-level comfort? It’s a no brainer.